![]() In return for subscription, users of Whirli receive tokens to exchange for the toys they want. ![]() In the UK, a similar service is offered by Whirli. The platform also offers a pick-up service for additional toys that are no longer needed or wanted, as a way to extend their use. ![]() Toys can be selected for the box that are age appropriate and fit a child’s development needs, and larger toys can be added such as scooters and tricycles. Hong Kong-based Happy Baton provides a subscription service through which families receive curated monthly boxes of toys. Likewise, French association Rejoué has also been collecting, cleaning, repairing and reselling used toys since 2012, so far saving 300 tonnes of toys from landfill.Īlongside reuse models, toy subscription services are emerging to enable toys to be used by more people. In California, US, Toy-Cycle has established a recommerce platform and consignment system that enables outgrown toys to be shipped directly to the company to be sorted and resold. Similar motivations have seen a number of start-up businesses exploring reuse and sharing models for toys. LEGO Replay wants to inspire LEGO brick owners to pass along the bricks they aren’t using.” Tim Brooks, Vice President of Environmental Responsibility, explains: “We are concerned with helping to build a better planet for future generations and we know being part of the circular economy is part of that journey. ![]() But the company is aiming to increase this percentage. The initiative is currently being piloted in the US and is one of the business’s first steps towards a circular economy.Īccording to the LEGO Group, 97% of its bricks are already kept or shared by owners, with many passed on to generations of friends or family. This is one of the motivations behind the LEGO® Replay initiative, which encourages owners to donate their used bricks to children’s charities. and sharing models are pivotal to prevent them from becoming waste. Reuse and sharingįor the countless toys that already exist, reuse reuse The repeated use of a product or component for its intended purpose without significant modification. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. Together, these are critical steps towards a circular economy circular economy A systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. This involves redesigning not only how toys are made and played with, but also toy ownership. With waste and pollution causing damage to the environment and to our health, and valuable materials being lost from the economy, many toymakers are rethinking the future of their business. In France alone, more than 40 million toys end up as waste each year, and in the UK almost a third of parents have admitted to throwing away toys in good working order because their children have finished playing with them. ![]() The value of the global toy market exceeded USD 90 billion in 2019 but with 80% of all toys ending up in landfill, incinerators, or the ocean much of this value is lost when toys are thrown away. Toys are prime examples of items that are designed to ‘spark joy’ but often end up as waste when a child’s play interests change. ![]()
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